'É fogo na roupa' - 1953

11 August 1961 - Nine years after its premiere Watson Macedo's 'É fogo na roupa' is re-released in Rio de Janeiro.

26 January 1953 - 'Correio da Manhã' journalista Jonald writes about forthcoming 'É fogo na roupa' shot by Watson Macedo in late 1952. 

15 March 1953 - Originally shown at Cine Pathé, Art Palacio, Presidente, Mauá, Para Todos, Méier, Pax-Nacional, Baronesa, Rivoli, Sidro, Esperança and Campo Grande.

Roberto Farias (born on 27 March 1932, in Nova Friburgo-RJ) was 20 years old when he worked as assistant to director Watson Macedo in 'É fogo na roupa' in 1952. 

 

Heloísa Helena at her hair dresser's with Violeta Ferraz watching every move... 

'Correio da Manhã' caption states wrongly the hairdresser is Ankito which he isn't. 

Jorge Goulart sings 'Mulher do diabo' in 'É fogo na roupa'... 

Ankito (Pinduca)

Violeta Ferraz (Madame Pau Pereira)
Heloísa Helena (Condessa de Buganville)
Adelaide Chiozzo (Diana)
Ivon Cury (Juvenal)
Antonio Spina (Quincas)
Sergio de Oliveira (diretor artístico)
Bené Nunes (Luiz Mario)

Vicente Marchelli
Gilma Coelho
Nena Napoli
Inah Malagutti
Armando Nascimento
Alberto Cury
Frederico Schille
Lucia Regina
Mario Japa
Jesus Ruas
Oswaldo Elias

'La cumparsita' - Matos Rodrigues
'Tá certo'  (Ankito)
'Quincas cabelereiro' (Albamir Greco)
'Amor de hoje' (Bruno Mornet-Ary Monteiro)
'Tabuleiro da bahiana' (Ary Barroso)
'Pepita de Guadalajara' (João de Barro-Alberto Ribeiro)
'Barnabé' (Ubirajara Mendes)
'Barracão' (Luiz Antonio Teixeira) with Virgina Lane
'Mulher do diabo' (Antonio Almeida) with Jorge Goulart
'Pagode chinês' (Ary Monteiro-Irani) with Vera Lucia
'Abre a porta, São Pedro' (Klecius Caldas-A.Cavalcanti)  with Linda Baptista
'Máscara da face' (Klecius Caldas-A.Cavalcanti) with Dyrcinha Baptista
'Rapsódia sueca' (Charles Wildman) with Bené Nunes & Orchestra
'A lua se escondeu' (Lourival Reis-A.Nogueira)
'Bananeira não dá laranja' (João de Barro) - with Emilinha Borba
'Meu lamento' (L.Faissal-S.Marinho e Lima) with Adelaide Chiozzo
'Ingratidão' (Albanir Greco-Rutinaldo) with Elizeth Cardoso
'N'aimez que moi' (Joubert de Carvalho-Maria Eugenia Celso)

No I Congresso de Esposas, organizado no Quitandinha Hotel de Petrópolis, surgem reivindicações contrárias aos privilégios dos homens, lideradas por representante da Paraíba, madame Pau Pereira (Violeta Ferraz). Durante o evento, um colar precioso é roubado. 

produção: Watson Macedo & Roberto Acácio

argumento: Watson Macedo

roteiro: Alinor Azevedo & Cajado Filho

direção: Watson Macedo

assistência de direção: Roberto Farias

continuidade: Geny Macedo

montagem: Roberto Farias & Dickson

musica: Alexandre Gnatalli 

Until recently, only Atlantida was capable of producing musical comedies aka Carnaval films, which correspond more or less to their American counterpart. In 1952, Moacyr Fenelon directed “Tudo Azul” for Cinedistri which changed the situation, and now, “É fogo na roupa”, released by Unida Filmes shows that the Brazilian musical comedy genre is not the monopoly of any single producer. 

Directed by Watson Macedo, author of slightly better films like “Carnaval no fogo” and “Aviso aos Navegantes”, in which Oscarito plays the best scenes. 'É fogo na roupa' though has a better technique and its plot is better structured. The musical numbers fit together more naturally and the direction is more confident. The plot was written by Watson Macedo himself and it deserves praise for there is a certain logic in the narrative of the events. 

In terms of acting Adelaide Chiozzo comes up on top, followed by Heloisa Helena. Bené Nunes is still insecure; Ankito is good, but imitates Oscarito too much; Violeta Ferraz is excellent, confirming the superiority of the female element in the film. Photography by Edgar Brasil, as always, is excessively lit.

Review written by Luiz Carlos Bresser Pereira on 17 February 1953.